Now that the political establishment have determined their media lapdogs are not going to be able to take down Donald Trump, they’re bringing out the big guns. Namely, big money Super PACs and various GOPe controlled special interests groups, who are preparing for an all out negative smear campaign.
Combine this with the shenanigans going on with RNC Primary rule changes, and it’s becoming clear we’re entering into the final pitch battle for the GOP candidacy. Will the GOPe be successful in this final push to take out Trump? Or, will the base finally be able to ignore the media and negative ADs long enough to make their own non-establishment choice? Perhaps this cycle, the GOPe doesn’t get their hand picked, “yes” man candidate, as they frequently manage to do.
“I don’t think Trump can withstand 10,000 points of smart negative in Iowa and New Hampshire,” says one veteran Republican strategist who is not affiliated with any campaign. “It would force him to spend money. That’s when this starts to get real for him.” (“Points” refers to gross ratings points, a way of measuring TV ad buys; 10,000 points would be a really big buy, meaning the average viewer would see an anti-Trump ad many, many times.)
“We primed the pump with our ads in Iowa,” says Club president David McIntosh. “We did some polling afterward. The ads flipped Trump from first to second place among caucus-goers and put a dent in his approval rating.”
McIntosh is looking for donors to fund an anti-Trump campaign that would hit hard in the month before voting begins. It might be a Club for Growth production more..
I guess it’s “Game On!” from here on out.